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An Indian student's digital drive

Richard Jinman

Seeking an edge in the fast-paced world of digital marketing Vasanthan Manoharan set his sights on London

An Indian student's digital drive
Being digital ... Vasanthan Manoharan found an edge in London

WHEN Indian student Vasanthan Manoharan decided to immerse himself in the fast-developing world of digital marketing, the UK seemed the obvious place to do it.

Now, as a recent graduate of the MSc Marketing Communications course at London South Bank University, he’s convinced he made the right choice.

“Digital marketing has experienced incredible growth in the past four or five years,” says the 31-year old from Chennai. “The big digital marketing agencies are here and I feel the opportunities are better.”

When GB Mag spoke to Manoharan he was ten days from graduation, but was already awaiting confirmation of a job at a digital marketing agency in London. His  application was bolstered by references from members of his university’s business faculty. All that was standing between him and a new life in the UK was confirmation of his post-study work visa. 

Why did he choose to study in the UK?

“One of my friends was already at South Bank and he said it was very good,” explains Vasanthan. “I did a lot of research on the internet and contacted the course director who was very helpful. Their curriculum was perfect because it covers all aspects of marketing communications.”

When he returned to India to work on his dissertation – an investigation on celebrity endorsement by shampoo brands in India and its influence on Indian consumers' purchase decisions – there was still a British flavour to his study. Vasanthan did an internship with BBC Radio 1, a job that saw him interviewing Indian movie stars, organising PR events and preparing a news bulletin for a breakfast show.

Was the UK a shock to the system?

“It was the first time I’ve travelled outside of my country, but I wasn’t in any panic,” he says. “This was something I really wanted to do.”

 

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